Company Info

Holztiger wooden animals and figures are known for their whimsical expressions, smooth finishes and minimalistic design. The end product that we hold in our hand is charming and captivating, but what is Holztiger? We want to know more. Holztiger headquarters are located in Guester, Germany. Guester is a quaint village located in the north of Germany, about 40 minutes east of Hamburg. Holztiger figures begin here - as an idea.

Where do these ideas come from? Children learn from the world around them. Holztiger designers create figures children will encounter in their daily lives, communities and books allowing children to relive what they have seen and experienced in real life and nature. This cycle of observation, interaction and play develops understanding, creativity and problem solving skills. Holztiger designers are careful to keep the figures minimalistic to encourage imagination. Vibrant colors are chosen for Holztiger figures because they are known to awaken a desire for exploration and discovery. Add the Holztiger friendly expression and you have a winning combination.

How do you make a drawing come to life? After the conceptual phase, a contour of the figure is made. These contours are stamped onto thick wooden boards. These boards are native maple and beech wood from forests in southern Germany. Holztiger lumber suppliers are certified by the German government and adhere to sustainable management of their timber resources. What does this mean? Sustainable management creates the ability to keep a system running indefinitely, nourishing the needs of the present and future generations and maintaining economic viability without depleting resources. Simplified, they are tree farmers planting and harvesting trees so there will be trees to harvest tomorrow, forever. After stamping, the figures are cut out with a saw. A number of different steps follow to smooth off the rough surfaces and edges. The wood is then primed and sanded one last time to its satin finish.

Next, Holztiger artists hand-paint each figure with water paints. This is where the animals start taking on a personality. Water paints are not only environmentally and people friendly, they allow the natural grain of the wood to show through. Holztiger suppliers for paints and varnishes are all German manufacturers. Their products conform to toy safety standards and are subjected to regular inspection. All paints, varnishes and wood stains are water-based and free from harmful and toxic solvents. To ensure the figures are resistant to perspiration and saliva, each figure is subsequently hand-painted with a final protective coat of water lacquer.

Our Holztiger is almost ready. The Holztiger figure has its smooth satin finish accented with vibrant-colored water paints and a friendly expression all sealed under a protective water lacquer finish. What could be missing? The Holztiger logo, that’s what. Once the Holztiger logo is stamped on the figure, it is sent to quality control for one final test. Next stop is your playroom.

Holztiger – from large forests to small hands.

Holztiger Safety

HOLZTIGER toys are all handmade. First of all, the contours are stamped out on wooden boards, then the figures are cut out with a saw. A number of different steps followto smooth off the rough surfaces and edges.

The wood is then primed and finish-sanded - a process which results in a particularly smooth and soft surface. Next, the figures are hand-painted with water paints. To make the figures resistant to perspiration and saliva, each figure is subsequently painted - also by hand - with a water lacquer. Once the HOLZTIGER logo is burnt in, the final step is a trip to quality control before the wooden figure is released for its journey to the playroom!

Children learn by touching and identifying the objects around them and by imitating the actions of their elders. Initially, they explore their immediate environs, become acquainted with house pets and farm animals and then go on to discover new and unknown animals in the zoo or local forests.

The identification factor of HOLZTIGER toys with these experiences is high, allowing children to relive what they have learnt in real life or nature. And to make sure that playing and learning also stimulates a child’s imagination, the forms of the figures are reduced to the minimum.

The result? Timeless and beautifully stylised wooden animals which allow a child’s imagination to develop fully while playing and having fun.

HOLZTIGER paints its figures with water-based acrylic paints (so-called water paints), which are totally non-toxic. The grain of the wood is still visible even after painting, so that the full character of the wood is retained.

In choosing the colours for its wooden figures, HOLZTIGER dipped into all the most colourful pots, because vibrant colours are known to awaken a child’s desire for exploration and discovery. The rich colours are complemented by the friendly faces painted onto the wooden figures.

HOLZTIGER wooden figures conform with the European Directives for Toys (DIN EN 71). The non-toxic paints and varnishes are furthermore subject to constant quality controls by the state supervisory authorities.

Over and above this, HOLZTIGER makes additional voluntary commitments to quality and safety. For example, every wooden figure has an additional topcoat of satin-finish water paint to make it resistant to perspiration and saliva. A HOLZTIGER whale will even “survive” a short swim in the bathtub without its colours fading!

HOLZTIGER wooden figures are large and chunky with rounded edges, meaning that even infants over the age of 3 can play with them in safety.

There is, however, no upper age limit for HOLZTIGER wooden figures - even adults can’t resist the charm of the wooden figures.

As their name implies, HOLZTIGER wooden figures are made entirely of wood. Wood is by nature free from pollutants and as a sustainable raw material, has no negative impact on the environment.

To meet the challenges posed by hard playroom conditions, HOLZTIGER uses only hardwood, whereby most of the figures are made of maple. Maple is not only hard and durable, but is also characterised by attractive graining. Dependent on the requirements, oak, beech and birch are also used as well as maple.

So when you buy a wooden toy made by HOLZTIGER, you can be sure that it is not only durable and ecologically sound, but that it also meets the highest quality requirements.

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